ADDEX is the specialized brand of Noyan Afzon Chem, dedicated to the formulation and production of high‑performance additives for the paint and coatings industries. Our primary product categories include Rheology modifier, Wetting and Dispersing Additive, Defoamer and Air Release Additive, Slip and Leveling additive, as well as Anti-settling and Flash Rust Inhibitor Additive . All products are developed and manufactured in response to market demands while adhering to the highest global quality standards. ADDEX additives are utilized in both water-borne and solvent‑borne architectural coatings, along with a broad spectrum of industrial applications including automotive coatings, protective coatings, coil coatings, traffic paints, printing inks, and other specialized coating systems.
ADDEX is committed to…
Innovation in formulation, with a focus on developing products aligned with market needs and their localization, represents our competitive advantage for customers.
Effective technical support
Effective technical support from the company is always ready to assess your needs, provide specialized solutions, and accompany you throughout your production process.
The international quality
The international quality of our products, in full compliance with global standards, and the consistency of this quality represent a key step in earning and maintaining the trust of our customers.
ADDEX, on its path of continuous development, is committed to expanding a comprehensive portfolio of effective, market‑driven products that meet customer needs while remaining aligned with leading global brands and competitive quality standards. Our development strategy focuses on producing competitive local alternatives to imported products that have not previously been formulated in Iran. We consistently strive to introduce innovative new products, achieve and maintain international‑level quality, and offer direct sales without intermediaries—ensuring that our customers gain a real competitive advantage in their markets. Our specialists work alongside you to provide effective and practical solutions for your formulation challenges and support the technical development of your products and production processes.
The ADDEX Product Group Selection Guide enables you to choose the most appropriate product according to your needs. By reviewing product groups such as rheology modifiers, wetting and dispersing additives, defoamers and air‑release additives, slip and leveling additives, as well as anti‑settling and flash‑rust inhibitor additives, you can quickly identify the product that best suits your application.
The ADDEX Product Application Guide provides you with the ability to select the most appropriate product according to your needs and application area. By exploring product application types, including architectural coatings, industrial coatings, automotive coatings, coil coatings, printing inks, and adhesives you can easily find the ADEX product that best fits your application requirements.
The ADDEX Functional alternative guide enables you to search for and select the most appropriate product according to your requirements and previous usage experience. By comparing functional equivalents to well‑known global brands such as BYK, EFKA,DELTA … you can easily find the ADEX product that best meets your formulation needs.
ADDEX is the commercial additives brand of Noyan Afzon Chem, specializing in high-performance solutions for the paint and coatings industry. The brand’s strategy and vision focus on meeting a major share of domestic market demand and expanding its presence in international markets. In this direction, ADDEX has successfully formulated and introduced more than 40 specialized and widely used imported additives through reverse engineering and by relying on the technical expertise of its specialists, offering them as competitive alternatives. As one of the pioneers in this industry, ADDEX is proud to continue strengthening its position in supplying additives for the paint and coatings sector in Iran by leveraging modern technologies, an experienced team, and strict adherence to quality standards with greater momentum than ever before.
You can reach our technical experts and support team either by phone or by sending a message. For more complex topics or requests that require additional time or information, messaging is the most suitable and efficient option.
How can our technical support and sales advisory team help you?
Our technical support specialists are available every day from 8:00 AM to 4:00 PM. You may contact us by phone or send us a message for any questions or assistance you require.
Our technical support and consulting team supports you at every stage of formulation and production, guiding you toward the most precise and optimal solutions for your product.
The most suitable product for the intended application will be provided as a sample, and its precise performance results will be evaluated after completing the laboratory and industrial testing stages.
In this section, we publish the most notable articles and scientific findings in the fields of paints and coatings, resins, and additives. By presenting and analyzing the latest advancements and key developments, this platform enables the exchange of ideas and insights among industry professionals and researchers. You can also stay informed about the latest company news, announcements, and exhibition participation updates here.
FAQs
What is the main role of additives in paint formulations?
Although additives constitute a small percentage of the formulation, they play a critical role in improving paint performance. They help stabilize pigments, control rheology (viscosity), prevent foam formation, enhance adhesion, and improve resistance to environmental conditions.
Why are dispersing agents used in paint formulations?
Dispersing agents ensure uniform distribution of pigments and fillers within the paint. By preventing particle agglomeration, they improve color strength, stability, gloss, and overall consistency of the final product.
What is the mechanism by which dispersing agents stabilize pigment dispersion?
Dispersants adsorb onto pigment surfaces and provide electrostatic or steric stabilization, preventing flocculation and agglomeration. This results in lower viscosity at high pigment loads, improved color development, and long‑term system stability.
How do defoamers control or eliminate foam in coating systems?
Defoamers, with their lower surface tension, penetrate the thin liquid film surrounding bubbles and destabilize it. By accelerating film drainage and disrupting elasticity, they cause bubbles to collapse. Silicone‑based, mineral‑oil, or modified polymer defoamers are commonly used for efficient foam control with minimal impact on gloss or film appearance.
What problem does a defoamer solve in paint production?
Defoamers eliminate and prevent foam generated during manufacturing, mixing, or application. Foam can cause pinholes and surface defects; defoamers help achieve a smooth, defect‑free paint film.
What is the role of a leveling agent in paint?
Leveling agents improve the uniformity of the paint surface and prevent defects such as brush marks, orange peel, and surface waviness. By reducing surface tension and enhancing flow, they help create a smoother and more even paint film.
How does a leveling agent improve the surface quality of a paint film?
Leveling agents create a controlled gradient in surface tension and enhance the flow behavior of the wet film. Typically based on silicones, polyacrylates, or modified polyethers, they minimize defects such as brush marks, orange peel, and cratering by promoting uniform film formation.
